Rooted in Heritage. Crafted for the World.
An gina shi a kan Al'ada. An kera shi domin Duniya.
A 13-episode dramatic series exploring the tension between cultural tradition and modern life in Northern Nigeria.
Shiri mai dogon zango na kashi 13 wanda ke binciko takaddama tsakanin al'ada da rayuwar zamani a Arewacin Najeriya.
Creator, NASABA
"A Story from Home, For the World."
If you've ever carried the sound of your grandmother's voice in your memory, or felt the dust of a familiar road beneath your feet, then you already understand why NASABA matters.
This series is more than a story. It is a bridge—between the past we honor and the future we are shaping, between the streets of Kano, Sokoto, or Gombe, and the hearts of Hausa speakers everywhere, whether in Lagos, London, or beyond.
NASABA — meaning "lineage" — was born from a simple but urgent need: to tell our own stories, with our own voices, in our own texture. We want to celebrate our lineage, and tell our story, not as others see it, but as we live it.
Mai Shirya NASABA
"Labari daga Gida, Domin Duniya."
Idan ka taba rike sautin muryar kakarka a cikin tunaninka, ko kuma ka ji kurar sanacciyar hanya a karkashin kafafunka, to ka riga ka fahimci dalilin da ya sa NASABA take da muhimmanci.
Wannan shiri ya wuce kawai labari. Gada ce—tsakanin abubuwan da muka gabata da muke girmamawa da kuma makomar da muke tsarawa, tsakanin titunan Kano, Sakkwato, ko Gombe, da kuma zukatan masu jin harshen Hausa a ko'ina, ko a Legas, Landan, ko bayansu.
NASABA — wanda ke nufin "zuri'a" — an haife ta ne daga bukata mai sauki amma mai gaggawa: mu bayyana namu labaran da namu muryoyin, a cikin namu salon.
Associate Producer, NASABA (MBA | Strategist)
"Our Legacy, Engineered for the Future."
This series is more than entertainment; it is a strategic investment in our cultural future. It builds a bridge between the rich legacy we inherit and the dynamic, tech-driven future we are actively designing.
It connects the entrepreneurial spirit of Kano with innovators in Lagos, the artistic soul of Sokoto with creators in Accra, and the wisdom of our communities with the global digital stage.
My journey—from two decades in banking and finance to this pivotal role in film—has taught me that the most sustainable ventures are built on authentic value. Our stories are that invaluable asset. We apply a professional lens to the creative process, ensuring that our art is not only impactful but also a viable, thriving industry.
Mataimakiyar Mai Shiryawa (MBA | Masaniyar Dubaru)
"Gadonmu, An Tsara Shi Domin Gaba."
Wannan shiri ya wuce nishadantarwa kawai; jari ne na dabara a cikin makomarmu ta al'adu. Yana gina gada tsakanin mawuyacin gadon da muka gada da kuma makomar fasahar zamani da muke tsara ta yanzu.
Yana hada ruhun kasuwanci na Kano da masu kirkiro a Legas, ruhun fasaha na Sakkwato da masu fasaha a Accra, da kuma hikimar al'ummanmu da filin dijital na duniya.
Tafiyata—daga shekaru ashirin a harkar banki da kudi zuwa wannan muhimmiyar rawa a harkar fim—ta koya mini cewa mafi dorewar kasuwanci ana gina su ne akan sahihiyar daraja.
Explore the cultural and historical landscapes of Arewa where NASABA was filmed.
Binciki wurare masu muhimmancin al'ada da tarihi a Arewa inda aka dauki shirin NASABA.
Click on any portrait to dive deep into their inner conflicts, taglines, and brand synergy.
Danna hoton kowane jarumi domin gano rigingimun cikin gida, lakabi, da sauran hadin gwiwar su.
Follow the unfolding narrative drama of NASABA. Season 1 release guide.
Biyo bayan yadda wasan kwaikwayo na NASABA zai kasance. Shirye-shiryen Zango na 1.
Alhaji Ahmad arranges the marriage of Abdul and Amina, triggering a hidden storm of silent protests and forbidden desires.
Alhaji Ahmad ya tsara auren Abdul da Amina, wanda ya haifar da bore na asirce da kuma boyayyar soyayya.
Alhaji Mahmud is caught in an impossible choice as a family crisis threatens the foundation of the shared corporate empire.
Alhaji Mahmud ya tsinci kansa cikin zabi mai wuya yayin da rikicin iyali ke barazana ga kafuwar kamfanin kasuwancin su.
Dr. Umar faces a severe moral conflict in the ER when the secrets of OTECH Bank and the patriarchs intertwine.
Dr. Umar ya fuskanci babban rikici na aiki a dakin gaggawa yayin da sirrin bankin OTECH ke tonuwa.
A glimpse into the cinematic process, filming sets, and hard work across Arewa.
Fahimtar tsarin bada umarni, wuraren da aka yi dinki da girke-girke, da kokarin ma'aikata.
Director Hassan Giggs briefing characters on the mud-walled streets of Kano City.
Darakta Hassan Giggs yana yi wa jarumai bayani a wani tsohon titi na birnin Kano.
"Filming in Arewa allows us to capture the genuine textures of our home. Every sunrise, every cloud of dust, and every smile is real."
"Daukar fim a Arewa ya ba mu damar rike ainihin kyaun gidanmu. Kowane fitowar rana, kowace kura, da kowane murmushi na gaskiya ne."
Setting up camera rigs for the iconic opening drone sequences overlooking the Savannah.
Tsara kyamara domin daukar hoton farko na daular Savannah yayin faduwar rana.
Read essays, updates, and deep dives on Northern Nigerian cultural storytelling from our creative crew.
Karanta gajerun kasidu, bayanai, da zurfafa bincike game da labaran al'adun Arewa daga ma'aikatanmu.
Director Hassan Giggs discusses how capturing the warm Sahelian light and ancient mud structures of Kano defines the visual language of NASABA.
Darakta Hassan Giggs ya bayyana yadda rike hasken Sahel mai dumi da tsofaffin gine-ginen laka na Kano ke ayyana salon hoton NASABA.
Lead Writer Nazir Alkanawi shares the delicate art of translating Hausa proverbs and cultural metaphors into screenplays that resonate globally.
Babban marubucinmu Nazir Alkanawi ya ba da labarin yadda yake fassara karuruwan Hausa da misalan al'ada don fina-finai su dace da kasashen waje.
Associate Producer Aisha Halilu explains the role of brand integrations with local pioneers in financing high-budget series independently.
Mataimakiyar mai shiryawa Aisha Halilu ta yi bayani game da rawar da hadin gwiwar tallace-tallace ke takawa wajen daukar nauyin manyan shirye-shirye da kanmu.
Growing up in Arewa, I was surrounded by faces, landscapes, and moments that held entire histories in a glance—the way an old man's hands tell stories of the soil, the way a woman's eyes hold both fire and forgiveness, the way sunset in the Sahel feels like a prayer. Yet, so often, our screens showed us everywhere but here.
My vision is to frame Arewa not as a setting, but as a living character. To use light, texture, and silence in ways that feel true to our rhythms—not hurried, not exoticized, but deeply familiar. I want the camera to move like a breath. To pause where we pause. To honor the spaces where our lives unfold: the bustling kasuwa, the quiet mosque courtyard, the family compound under the moon.
Girma a Arewa ya sanya na kasance cikin kewaye da fuskoki, shimfidar wurare, da lokutan da ke rike da daukacin tarihi a cikin kallo daya—yadda hannayen tsoho ke ba da labarin kasa, yadda idanun mace ke dauke da wuta da gafarar juna, yadda faduwar rana a Sahel ke ji kamar addu'a. Duk da haka, sau da yawa, fuskokin allo namu na nuna mana kowane wuri amma banda nan.
Burina shi ne in tsara Arewa ba kawai a matsayin wuri ba, a'a, a matsayin jarumi mai rai. Yin amfani da haske, launi, da kuma shuru a hanyoyin da ke nuna gaskiyar rayuwarmu—ba tare da gaggawa ba, amma cikin sani.
To me, this series is a living tapestry—one woven from the threads of our heritage, the colors of our present, and the light of our future.
Having grown up listening to my grandmother's stories under the neem tree in Sokoto, I learned early that storytelling isn't just entertainment—it's how we preserve who we are. NASABA, which means "lineage," is my way of returning to that truth, but with a lens pointed firmly forward.
I want the frames to breathe with the quiet dignity of our people, the unspoken resilience in their eyes, the profound faith in their daily rhythm. This is not a nostalgic portrait; it is a dynamic, breathing snapshot of a people in motion.
A gare ni, wannan shiri wani zanen rayuwa ne mai rai—wanda aka saka shi daga zaren al'adunmu, launukan halin yanzu, da hasken makomarmu.
Girma cikin sauraron labaran kakata a karkashin bishiyar darbejiya a Sakkwato ya koya mini da wuri cewa bayar da labari ba nishadi ba ne kadai—hanya ce ta kiyaye ko su wanene mu. NASABA, wanda ke nufin "zuri'a," ita ce hanyara ta komawa ga wannan gaskiyar.
I grew up in Kano, between the echoes of the muezzin and the vibrant chaos of Kurmi Market. I heard stories in my mother's prayers, in my father's silence after dusk, in the tales traders told of journeys across the Sahara. Those voices became my first library. With NASABA, I've tried to give those voices a stage—not as folklore, but as living, breathing truth.
My vision as a writer was to build a bridge of words—one that connects the Hausa we speak at home with the universal emotions we all feel. I wanted dialogue that doesn't just explain, but reveals. Characters who aren't just "from the North," but who carry its contradictions, its faith, its quiet rebellion, and its unbreakable dignity.
Na tashi ne a Kano, tsakanin kiran sallah na masallaci da kuma rudanin kasuwar Kurmi. Na ji labarai a addu'o'in mahaifiyata, a shurun mahaifina bayan faduwar rana, da kuma labaran da fatake ke bayarwa na tafiye-tafiye a fadin hamada. Wadannan muryoyin sun zama dakin karatu na na farko.
Burina a matsayin marubuci shi ne in gina gadar kalmomi—wacce ke hada yaren Hausa da muke magana da ita a gida da kuma sauran sahihan zukatan da kowa ke ji.
Join the NASABA movement on social media and share your voice with Hausa speakers worldwide.
Kasance tare da mu a shafukan sada zumunta kuma ka bayyana ra'ayoyinka ga sauran masu jin harshen Hausa.
"The representation is top-tier! Seeing Kano captured with this level of luxury and cinematic excellence is long overdue. Up Arewa!"
"Wannan shiri ya fi kowane kyau! Ganin yadda aka nuna Kano cikin wannan al'ada da mulki ya dade ana jira. Gaba Arewa!"
@bello_kano
"Karshen kera kwalliya! Arewa Malaabis and CAVIATA brand integrations are so natural. Zahra is definitely my favorite character."
"Karshen kera kwalliya! Tattalin arzikin Arewa Malaabis da CAVIATA ya zo daidai. Zahra ce tafi burge ni."
@hadiza_yola
Help us fund future seasons of NASABA, or access media assets for official coverage and investor fact sheets.
Taimaka mana don daukar nauyin zangon gaba na NASABA, ko kuma sami hotuna da bayanan kasuwanci na hukuma.
Support independent creative storytelling. Contribute directly to post-production and help us bring future seasons to life.
Taimaka wa fasahar shirya fim mai zaman kansa. Bada gudunmawa don taimaka mana wajen fito da zangon gaba na shirin.
Discover premier corporate brands, luxury fashion houses, and culinary institutions authentically woven into the story of NASABA.
Gano manyan kamfanonin kasuwanci, gidajen kwalliya na alfarma, da gidajen cin abinci da ke da alaƙa da shirin NASABA.
Position your products, corporate services, or luxury attire in front of millions of Hausa and international viewers.
Fito da hajojinku, ayyukanku na kasuwanci, ko suturarku a gaban miliyoyin masu kallo a duniya.
Have questions, feedback, or partnership inquiries? Send us a message directly.
Kuna da tambayoyi, ra'ayoyi, ko neman hadin gwiwa? Aiko mana da sako kai tsaye.
Official Banking & Financial Services Partner
"Powering enterprise growth across Nigeria."
